Product catalogue website with a CMS your office runs
For any business whose customers ask "do you have this, and in what size" more than they ask anything else — a page for every product you sell, kept correct by your own office.
Most businesses with a real product range are still sending photographs of packaging over WhatsApp. Somebody asks whether you carry a particular item, in what size, at what rate — and a person types the same answer again, from memory, several times a day. The list itself lives in a PDF that was correct eight months ago, or in a spreadsheet only one person can edit.
A catalogue site replaces that with a page per product that a stranger can find, read and send on. The office adds a product, changes a price or publishes a whole category without calling us, and the things that should not be public — trade rates, technical detail meant for verified buyers — are held apart from the public pages rather than hidden behind a setting somebody can flip by accident.
- Typical scope
- 50 to 500 products
- Timeline
- 3 to 5 weeks
- You own
- The domain, the code and the data
- Includes
- Public catalogue, search, CMS, enquiry form
A page per product, not a PDF
Every product gets a real page with its own address, so it can be found in a search, pasted into a WhatsApp group and opened by somebody who has never heard of you. The pages are pre-rendered to plain HTML, which is why a link shows the product properly in the preview instead of arriving as a bare URL — the single thing that decides whether a shared link gets opened.
- One page, one address, per product
- Search by name, code or ingredient
- Grouped into your own categories or divisions
- Photographs, specifications and pack sizes
- Link previews that show the product, not the domain
The office keeps it correct, not us
The reason most catalogues go stale is that changing one costs a phone call. Behind this one is an admin panel built for whoever runs your office: add a product, correct a price, publish or unpublish a category, upload a photograph. Prices are kept as dated revisions rather than overwritten, so the page can show what is current while the record of what changed, and when, survives.
- Add or edit a product in a browser, no developer
- Price revisions with effective dates
- Bulk import from a spreadsheet for the first load
- Publish and unpublish without deleting anything
What a stranger sees, and what only a verified buyer sees
Most catalogues have two audiences and one page, which is how trade rates end up published. Here the restricted fields are held in a separate part of the system that the public pages cannot reach at all — not hidden with a flag, because a flag is one wrong click away from being public. An enquiry from somebody with a licence and a GST number is how that information gets shared, and the sharing is recorded.
- Public: what it is, what is in it, what size it comes in
- Restricted: trade rates and buyer-only detail
- Enquiry form with the checks your trade requires
- A record of who was sent what, and when
Built once, running on a client's own domain
The first build of this is live for Clentis Pharmaceutical Private Limited at clentispharma.com — a page for every medicine across eleven divisions, searchable by brand or molecule, maintained by their own staff rather than by us. It is the only client on this site we name, because he agreed to it, and you can open it before you decide anything. The same shape fits any range where the customer's first question is "do you have this, and in what size".
- Live on the client's own domain since September 2026
- Maintained by their office, not by us
- Around 120 products across eleven divisions
- Open it and judge it before you commit
Questions we get asked first.
We already have the list in Excel. Do we retype everything?
No. The first load comes straight from a spreadsheet — you fill in the columns we send, we import it, and after that your office adds products in the panel. The import is checked before anything is saved and reports what it could not read rather than quietly dropping rows.
Can we show prices to some people and not to others?
Yes, and that distinction is built into the structure rather than bolted on. Public pages carry what anybody may see; trade rates and buyer-only detail live in a separate part of the system the public pages cannot read at all. Sharing them happens through an enquiry, with whatever checks your trade requires, and each sharing is recorded.
Will our products come up in Google?
Each product has its own page, its own title and its own description, and the pages are pre-rendered as real HTML rather than assembled in the browser — which is what lets a search engine read them at all. Whether a given product ranks depends on how competitive its name is; a distinctive brand or code usually does, a generic word is harder, and we will tell you which is which rather than promise both.
Is this only for pharmaceutical companies?
No. The first one happens to be a medicine catalogue, which is a demanding version of the problem because of what may not be published. The same build suits any business with a real range and a trade audience — parts, chemicals, equipment, packaging, agricultural inputs. What changes is the vocabulary, not the shape.
Can we sell from it?
This is a catalogue and an enquiry funnel, not a shop. For a trade range that is usually the right answer: the price depends on the buyer, the quantity and the district, so a cart would be wrong more often than right. If you genuinely need to take payments online we will say so and quote that separately.
Tell us what you need.
A twenty-minute call is usually enough to scope it and give you a number. Mon to Sat, 10am to 7pm.